The Different Types of Social Media Content That Is Used Today

There are more than 4.62 billion social media users around the world. With this mass audience so easily accessible to advertisers, social media marketing has become a must-have. Now, the key is to stand out with killer content so that you can broaden your reach.

The first step to creating this amazing content is to understand what types of social media content are used today. Continue reading to find out!


Images are a great way to make your content stand out. One of the top social media platforms, Instagram, relies solely on the use of images. Images can be anything from product images, portraits, graphic design, art, and so on.

Regardless, an image stands out more than a block of text. Images should be a fundamental part of your marketing efforts when it comes to social media.


Videos attract a lot of attention similar to images. A few examples of video content to use in the marketing industry include product reviews, viral challenges, interviews, infographics, educational content, and so on. TikTok and Instagram are well suited for uploading video content.

Another advantage of social media advertising with images and videos is the ability to use the paid advertising feature. Wondering how much do Facebook ads cost? Well, not much considering how many people you could potentially reach compared to traditional advertising means.

Live Videos

Speaking of videos, “live” videos have become increasingly popular. These can be a bit trickier as you have one shot to get it right. However, they can make your audience feel a bit closer to you as they are more personal.


Podcasting is a wonderful example of innovative marketing. YouTube, Spotify, iTunes, Twitch, and so on are just a few examples of where you might upload your podcast. Alternatively, you can use paid advertising to be featured on one of the more popular podcasts.

Blogs/Written Content

Blogs, articles, guides, and written content work best with Facebook. You can either upload the entire piece of content into your post or simply insert a link to your website. These offer a way to attract more people to your site and increase SEO.


Facebook, Instagram, and Snapchat offer you the ability to upload a post for only 24 hours. After that, it will disappear forever unless you save it to a highlight reel. Stories work great for everyone including a small business owner.

There are many things that you can do on stories such as adding in polls, questions, quizzes, links, and more.

Influencer Collaborations

93% of brands have used influencer marketing. This type of content enlists the help of people who have established a large following online to promote their products or services.

Social Media Content Is Essential

No matter what type of social media content you are posting, the important thing is that you are in fact posting. In being a business owner, it’s essential now more than ever to create a presence online.

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